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Oriflame Company History

Monday, February 21, 2011

The purpose of this article is to provide a brief overview of Oriflame. The company is manufacturer of beauty and personal care products. They utilize the multi-level marketing and direct sales business model to sell their products and services. That means that the company manufactures the products and has an independent sales force that sells the products via word-of- mouth. The independent sales force gets paid to sell the products and share the business opportunity with others.

The company started in a two-room office in 1967 in Stockholm, Sweden. The founders include Jonas and Robert af Jochnick and their friend Bengt Hellsten. Oriflame currently has approximately 3.3 million independent consultants world-wide and does business in 62 countries throughout the world. In nearly half those countries, Oriflame is the market leader. Company sales exceed one billion Euros.

The company employs nearly 8,000 people. The company has five production facilities in China, Russia, India, Poland and Sweden. The company is listed on the NASDAQ OMX Exchange since 2004. Oriflame is a member of the Direct Selling Association (DSA) and World Federation of Direct Selling Associations (WFDSA). Their mission statement is "to fulfill dreams." Their vision statement is "to be the #1 beauty company selling direct." Their values include "togetherness, spirit and passion." Their competitors include companies such as Avon and Mary Kay.

In my opinion, Oriflame has everything you look for in a MLM Company. They have a great product at a great price. They have a good reputation, exceptional leadership, and strong financial backing. Additionally, they have nearly 44 years of business experiences. It is a viable business opportunity for anyone who is willing to work hard and treat their business like a real business. Please note that I am in no way affiliated with the company.

Source: http://ezinearticles.com

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