Founded in 1959 by Leonardo Servadio, Ellesse clothes have become synonymous with the skiing elite and "it" skiing crowd. Mr servadio was on the lookout during the late 50s for ski wear but could not find anything and this forced him to simply design and produce his own brand. Ellesse clothes broke the boundaries between what was available at the time with the cross over between fashion and sport.
The 1960's and 70s
During the 1960s ellesse explored new and innovative concepts of ski wear. Leonardo wanted each item of ellesse heritage clothing to not only perform well but also to look good one and with this in mind he discovered a new performance enhancing material that would later revolutionise the ski wear and attire of the time unlike any other fabric.
Whilst still creating unique and innovative products the 70s saw the birth of the iconic and classic "jet pant" an all new take on the ski trouser with their figure hugging cut and the way in which the leg fitted on top of the ski boot rather than it having to be tucked into the boot itself.
Ellesse's status within winter sports becomes their passport into the world of tennis, which suited the styling of ellesse perfectly.
The 70s also saw the launch of the new half ball logo and this helps to change the way in which tennis clothing of the time were made forever, now it was all about pleats and fine tailoring to be seen on all ellesse products. This idea/concept of tailoring of sportswear also sees ellesse clothes become a firm favourite with the jet set crowd of Val disere.
Another important milestone in sportswear at the end of the 70s was the introduction of the now famous ellesse half ball logo was its appearance on the outside of ellesse clothes, this was a move copied by brands around the world ever since.
The 1980s
The who's who of tennis is now stepping out in ellesse such as Guillermo Vilas and Boris Becker, who became the poster boys for ellesse clothes.
Ellesse goes on to be official supplier of ten national ski teams and sponsors of the Italian soccer team who go on to win the world cup in spain 1982.
Throughout the 80s ellesse clothes go on to capture the 80s zeitgeist with iconic adverts, posters and calendars.
1990s and 00's
In the early 90s ellesse continue to reinvent the concept of sportswear fashion with new and improved designs and new sponsorship deals see ellesse clothes launched even further into the forefront of fashion. In 1998 ellesse supports Jean-luc cretier the gold medal winner who then goes onto grace the cover of Time Magazine and this in turn creates an iconic moment in sports history when he graces the covers decked out in ellesse clothes.
During 2004 ellesse teams up with a London based designer by the name of eley kishimoto. This collaboration receives extensive coverage from high end fashion publications such as Vogue, Elle and other top fashion titles.
In 2006 ellesse makes "forplay" a new and suggestive advertising campaign that creates a bit of a stir. With another global campaign in 2007 ellesse team up with top fashion photographer Daniela Federici.
Finally the sports campaign of 2008 takes many of its cues from futurism whilst still combining heritage with product design innovation that keeps ellesse clothes at the forefront of the sports fashion market.
Source: http://ezinearticles.com
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